It’s no secret that a consistent client base sets your coaching business up for success. However, it’s also no secret that it’s often easier said than done to get a steady stream of clients. In the throes of it, the focus is usually to get someone – anyone breathing will do – through your sales funnel and into your business (meaning zombies are disqualified – sorry guys). But ultimately the problem lies in the big picture view of your business rather than those seemingly endless to-do tasks that keep you hustling 24/7. Great… so what exactly are these problems? Good question!
Here Are 7 Common Ones:
- You haven’t decided on a niche or your niche is too broad. Niches are discussed high and low in courses and trainings, yet online entrepreneurs often still feel hesitation when declaring a niche. The common (and understandable) misconception is that once a niche is declared, you must turn away a potential client who does not fit into that niche. Yikes! No wonder there’s all kinds of hesitation. None of us jump out of bed wanting to turn away a paying customer. Thankfully, this is not how niches work. It’s your business and you can take on whomever you’d like! A niche simply means you specialize in something. And guess what? People will value your coaching more when you specialize. Think of the last time you or a loved one had a health concern. After initial testing, they sent you to a specialist, right? And you were not only happy to be there, you were happy to pay their higher rate. It was understood that this person lives in that space. They will know what’s going on in your ears/nose/throat for instance. If you already have a niche, don’t skip over this step! I encourage you to take a really good look at it and tighten it down. Say you specialize in weight loss for women. While that sounds specialized, it’s still very broad. There are tons of individuals and places focusing on women – they are half of the population after all! Think about tightening your niche further down to weight loss postpartum or post-menopause.
- You’re unclear about your ideal client. Now that you have your niche tightened down, go one level deeper and think about your ideal client. The same concept applies here as with the niche – this does not mean you have to turn someone away because they don’t meet your profile exactly. It simply gives you a target to direct all your branding, copy, and offers to. Without an ideal client profile, your message will be too broad. You simply can’t communicate effectively if you don’t know who you are speaking to. Identifying your ideal client allows you to understand their unique pain points, struggles, and hesitations. When everything you do keeps them in mind, they’ll feel like you’re talking right to them.
- Your website doesn’t clearly communicate who you serve and what you do. Simply put: if your website doesn’t grab your niche and ideal client’s attention, they will leave –Yup, adios. That’s not intended to sound harsh, but studies show that a prospect spends less than 10-seconds on a page before making a decision to stay or go. If your messaging is not on point, and directed straight at them, they will go elsewhere. To avoid this, ensure your most relevant information is above the fold (visible in the initial screen area). This area should also contain a call to action button (CTA), a method of connecting with you, or a way to get on your email list in exchange for content that provides them value (your lead magnet).
- You are not growing an email list. Oh, the email list… fewer things make a business owner hide their face in a cup of coffee than when they realize they still don’t have an email list because they’re not set up to collect visitors information (and frankly wouldn’t even know what to do with it). There is so much unnecessary shame around showing up in someone’s inbox. The antidote? Be confident in the value you’re delivering to them! It’s true what you’ve heard before, the money is in the list. This IS how you begin to get a consistent stream of clients – without relying on random opportunities, referrals, and word of mouth. Any way you slice it, growing your email list needs to be a top priority in your coaching business.
- You try to rush the client courtship. Making a sale is a lot like dating (I know, just when you thought you were done with all that!). Your audience needs to know, like, and trust you before they go all in! If you’re constantly rushing to the ‘close’, you will come off sleazy (even though I know you’re not!). In fact, it generally takes 5-7 touches to convert a lead into a paying client. But that’s not all… these touches need to be strategically mapped out. People online are constantly bombarded with options, so in these initial interactions, it’s critical to wow them with your value. This includes the freebie or lead magnet parts of your funnel. As they move along, your messaging can speak to a warm, and finally a hot prospect. when a funnel is set up correctly – people will be more engaged, move naturally through your funnel resulting in higher conversions (aka consistent clients).
- Your coaching offers are misaligned or unclear. Take a moment and put yourself in your ideal client’s shoes. Feel their problem, understand their pain, put yourself in their frame of mind, and then land on your website. What is the natural progression from there? Where do you want to go first? What is your first offer? Does it build to your second one? Or do you sense that your client would be confused? How is the messaging for each offer? The simple fact is, if you can’t put together offers that are drool-worthy and irresistible, you are not providing a solution that they are seeking. Use a critical eye and check out what you’re actually providing and what the progression is like for your ideal client.
- You’re not driving traffic. Build it and they will come is not a thing – you need to be actively driving traffic to your business and funnel. It means nothing if you have a beautiful website if no one sees it. Similarly, it doesn’t matter if your messaging is on point, it means nothing if no one reads it. There are a lot of ways to drive traffic – we could do a whole post on this one topic – but here are some basics:
- Social Media Platforms – organic AND paid.
- Facebook Ads are game changers.
- The Facebook Pixel – SUPER cool thing that tracks who visits your website, specific pages, watches your videos, visits your FB business page. You then can create custom audiences based on this tracking and retarget these audiences (warmer leads).
- Search Engine Optimization
- Guest Posting
- Email Marketing – Try doing some giveaways, quizzes, polls, etc.
- Social Media Platforms – organic AND paid.
Achieving a consistent stream of clients is not a pipe dream with the right strategic plan.
Phew! I know, that’s a lot to digest at once (time for some coffee)… But by addressing these common foundational issues, your can become clear on your message, targeting, and offers.
If this all seems out of your wheelhouse and you’d rather jump ahead, I’m here to help. I can create and execute a strategic plan for you that includes Facebook™ ads (driving traffic) with a funnel that helps convert visitors to clients. If this sounds like music to your ears, I’ve got a special offer* to help get you started –click the link below to find out more…
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