Coffee Break, Funnels & Ads
Grab a coffee and dive into these marketing and sales funnel strategies + tips to help you grow your freedom based business.
7 Reasons Why You’re Not Getting Consistent Clients in Your Coaching Business (and what to do about it)
It’s no secret that a consistent client base sets your coaching business up for success. However, it’s also no secret that it’s often easier said than done to get a steady stream of clients. In the throes of it, the focus is usually to get someone – anyone breathing will do – through your sales funnel and into your business (meaning zombies are disqualified – sorry guys). But ultimately the problem lies in the big picture view of your business rather than those seemingly endless to-do tasks that keep you hustling 24/7. Great… so what exactly are these problems? Good question!
Here Are 7 Common Ones:
- You haven’t decided on a niche or your niche is too broad. Niches are discussed high and low in courses and trainings, yet online entrepreneurs often still feel hesitation when declaring a niche. The common (and understandable) misconception is that once a niche is declared, you must turn away a potential client who does not fit into that niche. Yikes! No wonder there’s all kinds of hesitation. None of us jump out of bed wanting to turn away a paying customer. Thankfully, this is not how niches work. It’s your business and you can take on whomever you’d like! A niche simply means you specialize in something. And guess what? People will value your coaching more when you specialize. Think of the last time you or a loved one had a health concern. After initial testing, they sent you to a specialist, right? And you were not only happy to be there, you were happy to pay their higher rate. It was understood that this person lives in that space. They will know what’s going on in your ears/nose/throat for instance. If you already have a niche, don’t skip over this step! I encourage you to take a really good look at it and tighten it down. Say you specialize in weight loss for women. While that sounds specialized, it’s still very broad. There are tons of individuals and places focusing on women – they are half of the population after all! Think about tightening your niche further down to weight loss postpartum or post-menopause.
- You’re unclear about your ideal client. Now that you have your niche tightened down, go one level deeper and think about your ideal client. The same concept applies here as with the niche – this does not mean you have to turn someone away because they don’t meet your profile exactly. It simply gives you a target to direct all your branding, copy, and offers to. Without an ideal client profile, your message will be too broad. You simply can’t communicate effectively if you don’t know who you are speaking to. Identifying your ideal client allows you to understand their unique pain points, struggles, and hesitations. When everything you do keeps them in mind, they’ll feel like you’re talking right to them.
9 Often Overlooked Ways to Get More Organic Reach & Grow Your Audience Using Your Facebook™ Business Page
It’s no secret that Facebook is the top social media platform (even those of us that remember rotary dial phones, perms, and dial up internet have an account!). But beyond catching up with old college flames or sharing life events and family photos, Facebook is a fantastic way to engage with your ideal clients… because they’re already there! A lot. In fact, according to Tech Crunch, users log in for an average total of 50 minutes per day! A commonly taught marketing strategy is to figure out where your clients are and meet them there. And, with over 2 billion users, it’s safe to say your niche is right here, waiting for you.
But the question is, how do you find (and engage with) your target audience in the sea of sponsored ads, cat videos, and memes?
While it’s true that organic (un-paid/free) reach has gone down in the recent years, and incorporating a paid Facebook marketing strategy is needed at some point to expand your reach, it’s still possible to have a big impact on your audience using these methods…before investing in an ad spend.
Let’s explore some commonly overlooked ways to organically grow your audience using your Facebook business page:
Ever wish you could bookmark or ‘favorite’ stock photos in the Canva premium photo library? Unfortunately, there’s no way of doing that in
Unfortunately, there’s no way of doing that in Canva but there is a workaround that will save you a ton of time when you’re trying to find a photo again.
I put together this short tutorial on how you can create a Canva photo library index in google docs. You’ll be able to quickly find your favorite photos when you’re working on
You’ll be able to quickly find your favorite photos when your working on any future ad or social media graphics.
Comment below if you have any other questions about Canva 🙂