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Using video in your marketing is extremely effective – whether it’s a Facebook Live stream or a video that you’ve uploaded.

You can create a custom Facebook ad audience in your Ads Manager account using the data generated from your video views (either your Facebook live streams or other uploaded videos).

You can build custom audiences based on how much of the video the audience has watched -anywhere from a few seconds up to 95% of the video viewed.  This is an amazing way to build a warm audience list that you can retarget ads to.

You can also use this audience to create new look-a-like audiences.

Watch this quick 7-minute tutorial video so you can get started building custom audiences today!